:root{
  --red:#C8161D; --ink:#0d0d0d; --paper:#ffffff; --grey:#f2f2f2;
  --mute:#3a3a3a; --line:#5c5c5c; --soft:#d6d6d6; --err:#a80f16;
  --cond:'Sofia Sans Extra Condensed','Arial Narrow',Arial,sans-serif;
  --sans:'Sofia Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --pad:20px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font:400 17px/1.5 var(--sans);color:var(--ink);background:var(--paper);overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-underline-offset:4px}
h1,h2,h3,h4,p,ul,ol,dl,dd,figure{margin:0}
ul,ol{padding:0;list-style:none}
[hidden]{display:none !important}
:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
.section--black :focus-visible,.section--red :focus-visible,.agencies :focus-visible,.foot :focus-visible,.hero__left :focus-visible,.hero__right :focus-visible{outline-color:#fff}
[id]{scroll-margin-top:16px}
.wrap{max-width:1280px;margin:0 auto;padding:0 var(--pad)}
.accent{color:var(--red)}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 16px;z-index:50}
.skip:focus{left:8px;top:8px}

/* Кнопки */
.btn{display:inline-block;min-height:52px;padding:15px 22px;border:2px solid transparent;font:800 17px/1.2 var(--sans);text-align:center;text-decoration:none;cursor:pointer;border-radius:0;transition:transform .2s cubic-bezier(.34,1.56,.64,1),filter .12s ease-out,background-color .12s ease-out}
.btn:hover{transform:translateY(-2px);filter:brightness(1.08)}
.btn:active{transform:scale(.96)}
.btn[disabled]{opacity:.7;cursor:progress;transform:none}
.btn--red{background:var(--red);color:#fff;border-color:var(--red)}
.btn--white{background:#fff;color:var(--ink);border-color:#fff}
.btn--line{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn--line-white{background:transparent;color:#fff;border-color:#fff}
.btn--block{display:block;width:100%}
.link{font-weight:800}

/* Шапка */
.top{background:var(--paper)}
.top__in{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-top:12px;padding-bottom:12px}
.logo{font:900 26px/1 var(--cond);text-transform:uppercase;text-decoration:none;letter-spacing:.02em}
.nav,.top__tg,.top__phone-num{display:none}
.top__phone{display:inline-block;padding:12px 0;font-weight:800;font-size:16px}

/* Первый экран */
.hero{position:relative;overflow:hidden}
.hero__word{font:900 17.4vw/.8 var(--cond);text-transform:uppercase;text-align:center;white-space:nowrap;padding-top:4px}
.hero__stage{display:grid;grid-template-columns:minmax(0,1fr)}
.hero__photo{position:relative;z-index:1;justify-self:center;margin-top:-5vw}
.hero__photo img{width:min(66vw,300px);height:auto}
.ribbons{position:relative;z-index:2;height:104px;margin-top:-72px;overflow:hidden;pointer-events:none}
.ribbon{position:absolute;left:-10%;width:120%;padding:7px 0;color:#fff;white-space:nowrap;overflow:hidden;font:800 21px/1 var(--cond);text-transform:uppercase;letter-spacing:.04em}
.ribbon--red{top:26px;background:var(--red);transform:rotate(-4deg)}
.ribbon--black{top:42px;background:var(--ink);transform:rotate(3deg)}
.hero__left,.hero__right{background:var(--ink);color:#fff;padding-left:var(--pad);padding-right:var(--pad)}
.hero__left{padding-top:24px}
.hero__right{padding-top:16px;padding-bottom:40px;display:flex;flex-direction:column;gap:16px}
.eyebrow{display:none;font-weight:800;font-size:16px}
h1{font:900 46px/.9 var(--cond);text-transform:uppercase}
.hero h1 .accent{color:inherit}
.hero__actions{display:flex;flex-direction:column;align-items:flex-start;gap:6px}
.hero__actions .btn{display:block;width:100%}
.hero__actions .link{padding:12px 0}
.hero__facts{font-size:15px;color:var(--soft);border-top:1px solid var(--line);padding-top:14px}

/* Секции */
.section{padding:48px 0}
.section--black{background:var(--ink);color:#fff}
.section--red{background:var(--red);color:#fff}
.section--grey{background:var(--grey)}
h2{font:900 50px/.9 var(--cond);text-transform:uppercase;margin-bottom:24px}
.head{margin-bottom:24px}
.head h2{margin-bottom:12px}

/* Видео */
.videos{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.video{position:relative;display:flex;align-items:center;justify-content:center;background:var(--ink);color:#fff;text-decoration:none;overflow:hidden}
.video--wide{grid-column:1/-1;aspect-ratio:16/9}
.video--tall{aspect-ratio:9/16}
.video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.play{display:grid;place-items:center;width:72px;height:72px;border-radius:50%;background:var(--red);color:#fff;transition:transform .2s cubic-bezier(.34,1.56,.64,1)}
.play--sm{width:44px;height:44px}
.play svg{margin-left:3px}
.video:hover .play{transform:scale(1.08)}
.video:active .play{transform:scale(.94)}
.video__label{position:absolute;left:12px;right:12px;bottom:10px;font:900 20px/1 var(--cond);text-transform:uppercase}
.video--wide .video__label{font-size:26px}
.videos__note{margin-top:16px;font-size:15px;color:var(--mute)}

/* Программы */
.programs{display:grid;gap:16px}
.program{display:grid;gap:20px;padding:20px}
.program--red{background:var(--red)}
.program--line{border:2px solid #fff}
.program h3{font:900 44px/.9 var(--cond);text-transform:uppercase}
.program__meta{font-weight:800;font-size:15px;margin-top:10px}
.program__body{display:grid;gap:16px}
.features{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 16px;font-weight:600;font-size:15px;line-height:1.3}
.features li{border-top:1px solid #fff;padding-top:8px}
.program__cost{display:grid;gap:10px;align-content:start}
.program__cost h4{font:900 30px/1 var(--cond);text-transform:uppercase}
.program__cost p{font-size:15px}
.program--line .program__cost p{color:var(--soft)}
.program__msg{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}
.program__msg .btn{padding-left:8px;padding-right:8px}

/* Фото */
.gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));grid-template-rows:repeat(8,150px);gap:12px}
.shot{display:block;padding:0;border:0;background:#dcdcdc;overflow:hidden;cursor:zoom-in}
.shot img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease-out}
.shot:hover img{transform:scale(1.03)}
.shot--a{grid-column:1/-1;grid-row:1/3}
.shot--b{grid-column:1;grid-row:3/5}
.shot--c{grid-column:2;grid-row:3/5}
.shot--e{grid-column:1/-1;grid-row:5}
.shot--d{grid-column:1;grid-row:6/8}
.shot--g{grid-column:2;grid-row:6}
.shot--h{grid-column:2;grid-row:7}
.shot--f{grid-column:1/-1;grid-row:8}

/* Обо мне */
.about__top{display:grid;gap:16px}
.about__top h2{margin-bottom:0}
.stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 16px;border-top:2px solid #fff;padding-top:20px;margin-top:24px}
.stats dt{font:900 56px/.9 var(--cond);white-space:nowrap}
.stats dd{font-weight:600;font-size:15px;line-height:1.35;margin-top:6px}

/* Правила */
.rules{display:grid;gap:24px}
.rules__list{display:grid;gap:16px}
.rules__list li{display:flex;gap:16px;align-items:baseline;font-size:18px;font-weight:600}
.rules__list span{flex:0 0 44px;font:900 44px/.9 var(--cond);color:var(--red)}
.story{background:var(--ink);color:#fff;padding:24px 20px;display:grid;gap:16px}
.story h3{font:900 46px/.9 var(--cond);text-transform:uppercase}
.story figcaption{font-weight:800;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}

/* Как заказать */
.steps{display:grid;gap:20px;margin-bottom:24px}
.steps li{display:flex;gap:16px;align-items:flex-start;border-top:4px solid var(--ink);padding-top:16px}
.steps span{flex:0 0 44px;font:900 80px/.8 var(--cond);color:var(--red)}
#order .btn{display:block}

/* Агентствам */
.agencies{background:var(--ink);color:#fff;padding:40px 0}
.agencies__in{display:grid;gap:20px}
.agencies h2{font-size:44px;margin-bottom:0}
.chips{display:flex;flex-wrap:wrap;gap:8px;font-weight:600;font-size:15px}
.chips li{border:1px solid #fff;padding:7px 12px}

/* Заявка */
.lead{display:grid;gap:20px}
.lead__text{display:contents}
.lead__form{order:3}
.direct{order:4}
.lead__text h2{margin-bottom:0}
.direct{display:grid;gap:12px}
.direct__title{font-weight:800}
.direct__list{display:flex;flex-wrap:wrap;gap:8px}
.direct__list .btn{min-height:48px;padding:12px 14px;font-size:16px}
form{display:grid;gap:16px}
.field{display:grid;gap:8px}
.field label{font-weight:800;font-size:15px}
.opt{font-weight:400;color:#555}
input[type=text],input[type=tel],input[type=password]{width:100%;font:400 17px/1.3 var(--sans);padding:14px;border:2px solid var(--ink);border-radius:0;background:#fff;color:var(--ink)}
input.bad{border-color:var(--err)}
.check{display:flex;gap:12px;align-items:flex-start;font-weight:400 !important;cursor:pointer;padding:4px 0}
.check input{flex:0 0 24px;width:24px;height:24px;margin:0;accent-color:var(--ink)}
.err{color:var(--err);font-size:15px;font-weight:600}
.err--form{border:2px solid var(--err);padding:12px 14px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.done{background:var(--ink);color:#fff;padding:24px 20px;display:grid;gap:12px}
.done h3{font:900 46px/.9 var(--cond);text-transform:uppercase}
.done:focus{outline:none}

/* Подвал */
.foot{background:var(--ink);color:#fff;padding:40px 0 28px;font-size:15px}
.foot__in{display:grid;gap:24px}
.foot ul{display:grid;gap:12px;align-content:start}
.logo--foot{font-size:30px;margin-bottom:10px}
.foot__legal{color:var(--soft)}
.foot__note{margin-top:28px;font-size:13px;color:#b8b8b8}

/* Cookie */
.cookie{position:fixed;left:8px;right:8px;bottom:8px;z-index:40;background:#fff;color:var(--ink);border:2px solid var(--ink);padding:10px 12px;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:12px;align-items:center;font-size:13px;line-height:1.35;box-shadow:0 8px 28px rgba(0,0,0,.28)}
.cookie .btn{min-height:44px;padding:10px 14px;font-size:15px}

/* Фото крупно */
.lightbox{padding:0;border:0;background:transparent;max-width:96vw;max-height:96vh;overflow:visible}
.lightbox::backdrop{background:rgba(13,13,13,.92)}
.lightbox img{max-width:96vw;max-height:92vh;width:auto;height:auto}
.lightbox__close{position:fixed;top:12px;right:12px;width:48px;height:48px;display:grid;place-items:center;background:var(--red);color:#fff;border:0;cursor:pointer;transition:transform .2s cubic-bezier(.34,1.56,.64,1)}
.lightbox__close:active{transform:scale(.92)}
.lightbox__close:focus-visible{outline-color:#fff}

/* Страницы документов */
.doc{max-width:720px;margin:0 auto;padding:32px var(--pad) 64px}
.doc h1{font-size:44px;margin:24px 0 8px}
.doc h2{font:800 22px/1.25 var(--sans);text-transform:none;margin:32px 0 12px}
.doc p,.doc li{margin-bottom:10px}
.doc ul{list-style:disc;padding-left:22px}
.doc .ver{color:var(--mute);font-size:15px}
.doc .back{display:inline-block;font-weight:800;padding:12px 0}

@media (min-width:700px){
  :root{--pad:32px}
  .hero__photo img{width:340px}
  .gallery{grid-template-rows:repeat(8,220px)}
  .program__msg{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cookie{left:auto;right:24px;bottom:24px;max-width:480px;padding:16px;font-size:15px}
  .foot__in{grid-template-columns:repeat(2,minmax(0,1fr))}
}

@media (min-width:1000px){
  body{font-size:18px}
  [id]{scroll-margin-top:88px}
  .top{position:sticky;top:0;z-index:30;background:rgba(255,255,255,.82);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}
  .top__in{padding-top:16px;padding-bottom:16px;gap:32px}
  .logo{font-size:30px}
  .nav{display:flex;gap:28px;font-size:16px;font-weight:600}
  .nav a{text-decoration:none;padding:8px 0}
  .nav a:hover{text-decoration:underline}
  .top__contacts{display:flex;align-items:center;gap:20px}
  .top__tg{display:inline;font-weight:600;font-size:16px}
  .top__phone{padding:8px 0;text-decoration:none;font-size:18px}
  .top__phone-num{display:inline}
  .top__phone-call{display:none}

  .hero__word{font-size:clamp(76px,17.4vw,256px);padding-top:8px}
  .hero__stage{max-width:1280px;margin:0 auto;padding:0 var(--pad);grid-template-columns:minmax(0,1fr) minmax(0,500px) minmax(0,1fr);column-gap:32px;align-items:end}
  .hero__photo{grid-column:2;grid-row:1;margin-top:clamp(-104px,-7.2vw,-32px)}
  .hero__photo img{width:100%}
  .hero__left{grid-column:1;grid-row:1}
  .hero__right{grid-column:3;grid-row:1;gap:20px}
  .hero__left,.hero__right{background:none;color:var(--ink);padding:0 0 132px}
  .hero__left :focus-visible,.hero__right :focus-visible{outline-color:var(--ink)}
  .eyebrow{display:block;margin-bottom:16px}
  h1{font-size:clamp(44px,4.2vw,62px)}
  .hero h1 .accent{color:var(--red)}
  .hero__actions{flex-direction:row;flex-wrap:wrap;align-items:center;gap:12px 24px}
  .hero__actions .btn{display:inline-block;width:auto}
  .hero__facts{color:var(--mute);border-top-color:var(--ink);padding-top:12px}
  .ribbons{grid-column:1/-1;grid-row:2;height:180px;margin-top:-116px;width:100vw;margin-left:calc(50% - 50vw)}
  .ribbon{left:-5%;width:110%;padding:10px 0;font-size:30px}
  .ribbon--red{top:52px;transform:rotate(-2.5deg)}
  .ribbon--black{top:74px;transform:rotate(2deg)}

  .section{padding:96px 0}
  #video{padding-top:72px}
  h2{font-size:clamp(52px,6.6vw,100px);margin-bottom:40px}
  .head{display:flex;flex-wrap:wrap;gap:16px 48px;align-items:flex-end;justify-content:space-between;margin-bottom:40px}
  .head h2{margin-bottom:0}
  .head p{max-width:380px}

  .videos{grid-template-columns:3.16fr 1fr 1fr 1fr;gap:24px}
  .video--wide{grid-column:auto}
  .play{width:96px;height:96px}
  .play--sm{width:56px;height:56px}
  .video__label{left:14px;bottom:12px;font-size:24px}
  .video--wide .video__label{left:20px;bottom:16px;font-size:34px}

  .programs{gap:24px}
  .program{grid-template-columns:minmax(220px,1fr) minmax(0,1.5fr) minmax(230px,1fr);gap:40px;padding:32px;align-items:start}
  .program h3{font-size:60px}
  .program__meta{font-size:16px;margin-top:12px}
  .program__body{gap:20px}
  .program__body>p{font-size:20px}
  .features{gap:12px 24px;font-size:17px}
  .features li{padding-top:10px}
  .program__cost h4{font-size:34px}
  .program__cost p{font-size:16px;margin-bottom:6px}

  .gallery{grid-template-columns:repeat(4,minmax(0,1fr));grid-template-rows:repeat(4,250px);gap:16px}
  .shot--a{grid-column:1/3;grid-row:1/3}
  .shot--b{grid-column:3;grid-row:1/3}
  .shot--c{grid-column:4;grid-row:1/3}
  .shot--d{grid-column:1;grid-row:3/5}
  .shot--e{grid-column:2/4;grid-row:3}
  .shot--f{grid-column:2/4;grid-row:4}
  .shot--g{grid-column:4;grid-row:3}
  .shot--h{grid-column:4;grid-row:4}

  .about__top{grid-template-columns:repeat(2,minmax(0,1fr));gap:64px;align-items:end}
  .about__top p{font-size:20px}
  .stats{grid-template-columns:repeat(4,minmax(0,1fr));gap:32px 40px;padding-top:32px;margin-top:40px}
  .stats dt{font-size:88px}
  .stats dd{font-size:18px;margin-top:8px}

  .rules{grid-template-columns:repeat(2,minmax(0,1fr));gap:48px;align-items:start}
  .rules__list{gap:20px}
  .rules__list li{gap:20px;font-size:22px}
  .rules__list span{flex-basis:56px;font-size:56px}
  .story{padding:40px;gap:20px}
  .story h3{font-size:64px}
  .story figcaption{font-size:14px}

  .steps{grid-template-columns:repeat(3,minmax(0,1fr));gap:48px;margin-bottom:48px}
  .steps li{flex-direction:column;gap:12px;padding-top:20px;font-size:20px}
  .steps span{flex:none;font-size:120px}
  #order .btn{display:inline-block}

  .agencies{padding:64px 0}
  .agencies__in{grid-template-columns:minmax(0,320px) minmax(0,1fr) auto;gap:56px;align-items:center}
  .agencies h2{font-size:60px}
  .chips{gap:10px 12px;font-size:17px}
  .chips li{padding:8px 14px}

  .lead{grid-template-columns:minmax(0,1fr) minmax(0,520px);gap:64px;align-items:start}
  .lead__text{display:grid;gap:24px;align-content:start}
  .lead__form,.direct{order:0}
  .lead__text>p{max-width:480px}
  .direct__list{gap:10px 12px}
  form{gap:20px}
  .field label{font-size:16px}
  .err{font-size:16px}
  .done{padding:40px;gap:16px}
  .done h3{font-size:64px}

  .foot{padding:48px 0 32px;font-size:16px}
  .foot__in{grid-template-columns:1.2fr 1fr 1fr 1.2fr;gap:48px}
  .foot ul{gap:8px}
  .logo--foot{font-size:34px}
  .foot__note{font-size:14px}
  .doc h1{font-size:64px}
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .btn,.play,.shot img,.lightbox__close{transition:none}
}